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Making eCommerce fashionable

Our client runs an apparel eCommerce site. Great visual content and excellent service equal a great shopping experience.

Fashionara is a venture based start-up in the retail apparel industry. It’s founders are industry veterans and its investors include some leading Silicon Valley based venture capital firms.

Key features of the site for consumers include:

  • Instant and easy shopping with simple checkout options.
  • Easy and free merchandise returns.
  • A GeoTarget delivery option that offers quicker delivery in certain areas.
  • Merchandise selection filters based on type, price, size etc.
  • A ‘Lookbook’ feature where you can actually shop the look created by an in-house fashion team.
  • The ability to see clothes being modeled in a video catalog.

Technologies used:

  • Magento, Magento extensions, PHP
  • Amazon Web Services
  • MySQL
  • Rest API, shipping API, payment gateway.
  • An optimized algorithm to speed-up shopping.

The client has adopted a hybrid model for the development of their technology infrastructure consisting of an eCommerce engine integrated with CRM and Logistics/Delivery components. Their strategy is to leverage a selected partner to augment their own in-house technical resources. Our staff was instrumental in getting this site into a production meeting a very aggressive timeline. We have a lot of experience in a high energy, short time table environments that are typical of startups.

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